Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2916| Title: | The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior |
| Authors: | Denise Steckstor |
| Issue Date: | 2011 |
| Publisher: | GABLER |
| URI: | http://hdl.handle.net/123456789/2916 |
| ISBN: | 978-3-8349-3240-2 |
| Appears in Collections: | E-BOOKS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior.pdf | 1.1 MB | Adobe PDF | View/Open |
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