Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2925| Title: | The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point |
| Authors: | Panos Mourdoukoutas |
| Issue Date: | 2009 |
| Publisher: | SPRINGER |
| URI: | http://hdl.handle.net/123456789/2925 |
| ISBN: | 978-3-642-02109-1 |
| Appears in Collections: | E-BOOKS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Seven Principles of WOM and Buzz Marketing.pdf | 1.24 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.