Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/953| Title: | Studying the Financial Impact of Marketing Strategies: Should We Differentiate between B2B and B2C Companies? |
| Authors: | Mandeep Kaur Ghuman |
| Issue Date: | 2017 |
| URI: | http://hdl.handle.net/123456789/953 |
| Appears in Collections: | E-JOURNALS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| iimsjms-8-3-005.pdf | 338.76 kB | Adobe PDF | View/Open |
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